Live case study · Phase 1

From a collection of services to a measurable customer journey.

We applied the Yarty Growth Website process to our own business—clarifying the offer, rebuilding every important route and installing the evidence needed to improve it over 90 days.

See what changed →Explore the Growth programme

REAL WEBSITE✦REAL COMMERCIAL PROBLEM✦NO INVENTED RESULTS✦90-DAY LIVE RECORD

The starting problem

Good ideas.
No obvious route through them.

Yarty had a compelling “see it before you decide” offer, a developing accountancy proposition and an ambition to build useful AI systems. On one homepage, those ideas competed rather than working together.

The website could explain services, but it did not help a visitor recognise their stage, understand the right next step or give us reliable evidence about what happened afterwards.

Our own website needed to demonstrate the commercial discipline we were proposing to customers.

Positioning overlap

The £199 first-site offer, Growth proposition and advanced services were intertwined.

Unstructured proof

A large body of draft work existed, but its visual impact and purpose were inconsistent.

Fragile enquiries

Important actions opened the visitor’s email application instead of completing a reliable journey.

No baseline

Without agreed events and reporting, improvement would have depended on opinion.

The strategic move

Start where the business is.
Build from there.

Instead of organising the website around everything Yarty can sell, we organised it around the customer’s present need.

01 · START

A credible first presence

For businesses with no effective website. A low-risk, see-it-first route from £199.

Outcome: get found, build trust, make contact easy.

02 · GROW

A measurable client journey

For established businesses whose website should contribute more commercially.

Outcome: position, prove, convert and improve.

03 · ADVANCE

Useful web capability

For businesses ready to use AI, automation or connected data for a defined job.

Outcome: save time or handle opportunities better.

What the engagement changed

Positioning and conversion copy

Clear audiences, outcomes, pricing, boundaries and next steps replaced a blended service story.

Customer and service journeys

Dedicated First Website, Growth, Accountancy and Advance routes now serve different buying decisions.

Trust architecture

Local identity, company details, transparent disclaimers and a visual body of work create confidence without overclaiming.

Enquiry infrastructure

Hosted forms, confirmation journeys, qualification questions, validation and spam protection replaced fragile mail links.

Consent-safe measurement

GA4 and Microsoft Clarity load only after consent, with commercial events defined in advance.

Optimisation operations

A weekly dashboard, UTM register and 90-day review programme turn “we’ll improve it” into an observable process.

Measurement before claims

The numbers have a job too.

We defined the funnel before using the data. That prevents convenient metrics being selected after the fact and keeps attention on commercially meaningful behaviour.

01SessionsConsent-based visits
02Draft viewsEvidence of portfolio interest
03Form submissions & callsConversion actions
04Qualified conversationsLead quality
05Sales and revenueCommercial outcome

A living record

Results will appear here.
Not before they exist.

The implementation is complete. The optimisation story begins once GA4 has established a baseline and enough behaviour exists to support a decision.

WEEK 0Foundation live

Journeys, hosted forms, consent controls, events and reporting framework implemented.

Complete

DAY 30First evidence-led change

Early funnel and behaviour review. One meaningful improvement will be recorded here.

Awaiting data

DAY 60Journey optimisation

Traffic quality, conversion paths and lead quality reviewed together.

Scheduled

DAY 90Outcome report

Verified results, changes, failures and next-quarter priorities.